Description :
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This paper reports a synthesis of policy-relevant evidence on
household waste prevention, based on a UK portfolio of primary
research and a broad international review. Waste prevention was
defined as strict avoidance, reduction at source (e.g. home composting)
and reuse (for the product’s original purpose) — recycling was excluded.
A major focus was on consumers. Waste prevention is not one but many
behaviours; the review revealed a general hierarchy in their popularity,
from donating goods to charity at the top; through small reuse behaviours
around the home; to activities involving changes in consumption habits at
the bottom; one estimate is that 60% of the public does at least one of
these activities, some of the time. Barriers to engaging householders
include both modern consumer culture and a genuine confusion that waste
prevention is equivalent to recycling. The public can be engaged through
local or national campaigns, with a wide range of interventions and
communications approaches available. On the products and services side,
the primary opportunity within the scope of the review was identified as
increasing reuse. The barriers included operational difficulties
(funding, capacity, logistics) and consumer attitudes towards second-hand
goods. The main opportunities are to ensure more strategic planning for
reuse by local authorities and better co-ordination and joint working
with the third sector. The review examined the impact or potential of
various policy measures designed to influence household behaviour
directly or the products and services provided to them. Overall,
the international evidence suggests that waste prevention benefits
will be derived from a ‘package’ of measures, including, for example,
prevention targets, producer responsibility, householder charging,
funding for pilot projects, collaboration between the public, private
and third sectors, and public intervention campaigns. UK evidence
suggests that the greatest tonnage diversions can be achieved on food
waste, home composting and bulky waste. The principal evidence gaps
relate to robust and comprehensive quantitative data. Better evidence
is needed of what actually works, and what outcomes (weight, carbon and costs)
can be expected from different measures. More sensitive and effective
monitoring and evaluation is needed to provide the evidence required to
develop the necessary basket of future policy measures at local and
national level.
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